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INDIAN DOMESTIC TWO WHEELER PLAYERS STRUGGLES HARD TO SURVIVE

Besides this, the firm is all set to start production at the upcoming 3rd plant in Narsapur facility in Kolar district, near Bengaluru from January 2013. In order to further improve its after-sales service network, it will start an additional second line of production in its 2nd plant in Rajasthan in March 2013 to achieve its targets. HMSI will set up 20 zonal offices (currently 5) with centers imparting training to nearly 2,000 technicians from within the dealers' network in the next two years.

Suzuki and Yamaha are as determined to push the envelope aggressively while Piaggio has already launched Vespa and looking forward for much more to come. Suzuki , with its continued investment in its current plant in Gurgaon, as well as setting up on new plant in Rohtak ( Haryana), plans to deliver 1 million two wheelers by 2014. Suzuki showed growth of 38.50 % in September 2012 quarter with a rise of sale from 83,082 units sold last year to 1,15,086 units sold this year in same quarter.

Yamaha plans to invest Rs 1500 crore on capacity expansion and new product development in the next two years, as it looks forward to sell 10 lakh two-wheelers by 2014 in India.

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Market leader, Hero MotoCorp, who recently parted ways with Honda, is looking forward for capturing a larger chunk of market. Hero MotoCorp recently announced an investment of over Rs 2575 crore in setting up two new plants, expanding capacity at existing plants and in building an integrated R&D centre (at Kukas in Rajasthan). With this expansion, total installed capacity of the company would be touching more than nine million units in two years' time, which is equal to 7.5 lakhs units per month. They have the benefit to have the most advanced technology that Honda had given them.

Recent research shows that Bajaj started giving away huge discounts of around Rs.3000-Rs.5000 after the festive season from end of November 2012. Hero & TVS are heard to follow similar trend.

The point to capture here is clear. Moderating demand of two wheeler along with increasing competition from Japanese makers is indeed a threat to our domestic players. When the market is slowing down and competition from technologically superior MNC players is stiffening, who is losing the game? The answer can be found in our recent results where domestic players like Bajaj, TVS, and Hero have began the downward ride.

As seen in the past with the other industries of India like 4 wheeler industry, consumer durable industries like TV, air conditioner, refrigerator manufacturers, where MNCs captured the major market share leaving the domestic players struggling, the trend seems to be repeating in this two wheeler industry of India. Predicting the future of this industry becomes easy as the MNCs are taking over control over the Indian market and slowly choking off the domestic makers. Indian two wheeler industry is at a phase where the race can lead to MNCs like Honda, Yamaha & Suzuki escalate to capture more than 55-57% of Indian market leaving behind domestic players like Hero, Bajaj, and TVS struggling for the rest. It's time to wait and watch that who comes out triumph in the race.

Click on given below link for upcoming production plant of two wheeler industry

 

http://articles.economictimes.indiatimes.com/2012-06-05/news/320558331_gujarat-plant-r-d-centre-honda-in-hero-honda

http://www.autocarindia.com/News/275637,honda-inaugurates-third-two-wheeler-plant.aspx

http://articles.economictimes.indiatimes.com/2012-05-14/news/317013161_new-two-wheeler-production-capacity-hiroyuki-suzuki

http://articles.economictimes.indiatimes.com/2012-04-23/news/313869991_smipl-gurgaon-plant-wheeler

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