Doval, TNN | Apr 4, 2012, 02.19AM IST
NEW DELHI: It is one of the biggest upsets in the Indian two-wheeler
industry. Within just over a year of going solo in India, Japanese
giant Honda has beaten 'Hamara Bajaj' with a comprehensive lead to
emerge as the second-biggest two-wheeler maker, behind Hero MotoCorp
(erstwhile Hero Honda) of the Munjals.
Honda sells two-wheelers through Honda Motorcycle and Scooter India
(HMSI) after the split with Munjals. It has been aggressively ramping
up production as well as sales, both in scooters and motorcycles.
Bajaj, on the other hand, has been launching products only in
motorcycles as its managing director Rajiv Bajaj has made a conscious
decision to bid adieu to the erstwhile bread-and-butter scooter
segment.
According to industry sources, HMSI sold 2,12,812 units in March,
while Bajaj could manage 2,10,383 units. HMSI had been taking pot
shots at Bajaj's position for some time now and is even believed to
have surged past the Indian company once earlier, though it could not
maintain the lead.
HMSI has its feet firmly placed in both the fast-growing segments of
the two-wheeler market - motorcycles and scooters. The company has the
distinction of single-handedly reviving the near-dead scooter market
in India after Bajaj started withdrawing from it due to poor sales. It
also rapidly made inroads into the volume-laden motorcycle segment.
This also saw the company edge out TVS from the third position.
While Honda's Activa and Dio are popular scooter models, Shine and
Unicorn have given the company a good position in motorcycles. HMSI is
set to make its most ambitious push with the Yuga, a 110cc motorcycle
that will mark its foray in the volume-laden entry segment.
Bajaj, however, believes it is too early to make any judgment. K
Srinivas, president of Bajaj's motorcycle business, said, "One swallow
does not a summer make... We are indifferent to someone else's sales
of scooters or mopeds as its irrelevant to our business." He said
Bajaj is a "motorcycle specialist" and is the world's most profitable
and third-largest motorcycle maker. The company wants a bigger play
worldwide in the coming years.
For full article click on below link
http://timesofindia.indiatimes.com/business/india-business/Honda-zooms-past-Hamara-Bajaj/articleshow/12525467.cms
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